Producer : FortunaGlobal (Pvt) Ltd & Derana Macro Entertainment (Pvt) Ltd

Language : English

Media Format : Mobile Content

Producer’s Description:

Ada Derana Mobile Application is a content delivery app designed for “AdaDerana.lk” to deliver “Ada Derana” news & media content to users of Apple and Android powered mobile devices around the globe. Users can log onto the site on the move and be updated on the latest news and events. This mobile app features Breaking News, the Latest news, top stories with comprehensive coverage of news from Sri Lanka. It allows users to share AdaDerana content via popular social media tools like Twitter and Facebook.

Jurors’ Evaluation

Mobile communication continues to find new and exciting ways of bridging geographic barriers, doing business and even just keeping in touch with your freinds and loved ones.  In recent years we have seen an exponential growth in the use of mobile devices world over. In Sri Lanka mobile penetration is well over 70% and growing. Moreover the mobile handsets themselves are fast converting to the much advanced smart phones. These devices are fast acquiring all the functionality and applications offered by a personal computer. The trend is very evident in Sri Lanka too. In this environment, application driven mobile content has all the necessary attributes to becoming the future of interactive media and entertainment.

In the highly competitive news broadcasting space in Sri Lanka, Derana has built probably the most comprehensive news property on offer - "Ada Derana" - with a news team of 100 people geared to delivering the most accurate and timely information. The Ada Derana Mobile App which is specially designed to deliver Media content to smart phones operating on the Android Platform as well as the iPhone has the potential of tapping a significant market segment.