GOYO is a Sri Lankan based Fitness App and Wearable representing wellness and well-being, with an eco-system around keeping fit, living healthy, cultivating healthy habits and looking good.
GOYO App acts as your "Personal Health Advisor", motivating you towards achieving daily targeted goals and rewarding your accomplishments with fantastic Partner Offers.
The App is designed for the everyday Sri Lankan, notifying exclusive offers from GOYO Partners, consisting of local and international brands. Also the app allows accepting specific challenges, monitor progress and get rewarded. The GOYO Wearable is stylish, sleek design with multiple colour options to suit your personality.
It will track fitness progress and keep count of calories, steps, distance & sleep and monitor heart rate. The GOYO Wearable is linked to the GOYO App which assists to achieve fitness goals and complete challenges and get rewards from Partners.
GOYO is an innovative use of a fitness device in insurance domain. The product can bring invaluable amount of data for the insurance company on user behaviour.
The product is commercially launched with some good traction from the market place. The website is of good quality, branding is attractive. Fitness device market is currently booming and this is probably the only similar product launch by an insurance company in Sri Lanka. Go-to-market strategy is bound to the primary business model and hence sustainable.
Producer : Union Assurance PLC